U.S. market gets Moist June


Friday, May 9, 1997

Jam! Music

One of Canada's biggest selling rock acts will get a second shot at cracking the U.S. market.

Moist, whose 1993 Silver album came out Stateside on EMI-affiliate Chrysalis to little response, has signed a new American deal with Arista, the home of management-mate Sarah McLachlan (not to mention Whitney Houston, country duo Brooks & Dunn, and the Crash Test Dummies).

The band's second album, Creature, which has sold over 275,000 copies in Canada on EMI Music, will be released in the U.S. on June 3.

The deal went down without Arista execs ever having seen the band perform live. They had intended to fly up to Toronto in early February to see Moist at The Warehouse, but singer David Usher's severe asthma attack forced the show's cancellation.

No worries. Manager Terry McBride, who has a good relationship with the label because of Sarah McLachlan's standing, put together an impressive video tape of live footage. That, coupled with the Canadian sales figures, press coverage, reports of the sold-out tour, and, of course, the music itself, convinced the label to sign the band.

"We've been following the career of Moist and were thrilled when we learned of their availability," says Arista executive VP/GM Roy Lott. "The enthusiasm within Arista about the group's music and their live performance ability is across the board. It's an extremely important upcoming release for us."

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